Thursday, January 28, 2010

Why You Shouldn't Buy your Music From I-tunes


Dear Apple,


This really isn't a question, only a complaint from a usually satisfied customer. When the rest of the country realizes we are in a recession and they're handing out deals and special offers to help battered consumers and the unemployed, you, Apple, raise the average price on a majority of your songs from $.99 to $1.29 Sure you package it all nice and say, "But you're getting all this extra digital artwork!" When you know as well as us that A) We don't care about digital artwork, B) We only look at it once and then put it in a long forgotten folder on our computer, IF we look at it at all and C) You don't give us a "Comes with Digital Artwork" Option. The artwork is forced upon us if we want the music.


For the few of us who are striving to still be honest about how we purchase music and not pirate it, you, Apple, are making it more and more tempting by raising your prices in a down market and economy. You simply use the, "extra content" ploy as an act and justification for charging us more money per song when 9/10 times we don't want the extra content. Thank goodness there is still Amazon and other, more understanding companies out there. Maybe you are doing this just to give yourselves hefty bonuses at years end?


Until you lower your prices I will be buying my music from your competitors. Plus, I will be posting this on my blog and Facebook and I am very actively involved in both so quite a few people will see this. It's your choice Apple, you can either be more understanding and give us the option for the "extra content" or watch as your customers go to your competitors in order to avoid paying higher premiums for music.


Sincerely waiting for a change,



Chris Shumate

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